Molinos eClub B2B

Interface design for distributor purchasing, segmentation, personalized offers, and B2B commerce workflows.

Role: UI Designer
Focus: B2B commerce, purchasing flows, segmentation
Skills: Interface design, workflows, offer logic, product UI

Molinos eClub B2B commerce interface shown on laptop and mobile devices

Context

Supporting distributor purchasing with clearer commerce workflows.

The project focused on B2B purchasing needs where users require clear access to products, offers, segmentation logic, and transaction-oriented workflows.

The interface needed to support distributor buying behavior across desktop and mobile, including product discovery, brand content, cart feedback, checkout requirements, and account-level purchasing information.

Contribution

Interface logic for B2B commerce behavior.

Purchasing flows

Structured distributor purchasing interactions around product access, order actions, and commerce clarity.

Segmentation

Supported interface logic for different customer groups and buying contexts.

Offer surfaces

Designed for personalized offer visibility and promotional behavior in a B2B setting.

Product UI

Translated commerce requirements into screens, modules, and reusable interaction patterns.

Commerce screens

Product discovery, product detail, checkout, and order management.

Molinos eClub B2B desktop home screen with quick actions, offers, product cards, and business intelligence modules — Home experience with quick actions, monthly offers, product cards, and business intelligence surfaces for distributors.

Molinos eClub B2B product detail desktop screen with pricing, quantity controls, downloads, and logistics data — Product detail screen with pricing, minimum purchase rules, quantity controls, downloads, and logistics data.

Molinos eClub B2B checkout desktop screen with delivery groups, pallet guidance, totals, and order registration — Checkout flow organized around delivery groups, pallet guidance, order totals, and final registration actions.

Responsive flows

Mobile purchasing states and supporting account surfaces.

Molinos eClub B2B account orders screen with invoices, orders, and commercial account information — Account surface for orders, invoices, credit information, and customer-specific commercial data.

Molinos eClub B2B shopping cart alerts and order feedback patterns — Shopping cart feedback and alerts supporting purchase clarity before checkout.

Molinos eClub B2B mobile home screen — Mobile home with search, quick actions, offers, and product modules.

Molinos eClub B2B mobile product detail screen — Mobile product detail adapted for purchase controls, downloads, and logistics information.

Molinos eClub B2B mobile checkout screen — Mobile checkout with delivery groups, totals, and order registration.

Mobile brand page with product context, content, and category browsing.

Outcome

A commerce interface direction for distributor workflows.

The work helped structure B2B commerce interactions around clarity, buying logic, and user-specific offer behavior.

The resulting interface direction connected product discovery, account context, order feedback, and checkout into a commerce experience tailored to distributor workflows.

Next project Union Pacific Website Redesign Enterprise web, responsive components, benchmarking, and reusable page systems. Like what you see? Let’s work together Reach out for UI, product, or enterprise web opportunities.