JH Jonathan Hernández
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Membership app | 2020

SoMA Membership Mobile App

Client-facing visual design, UX collaboration, component library expansion, mobile UI, and high-fidelity prototyping for a membership experience.

Role
Visual and UI Designer
Focus
Mobile UI, onboarding, profile and notification flows
Skills
Visual design, UX collaboration, component expansion, prototyping
SoMA membership experience shown on a MacBook

Context

A membership experience connecting web presence and mobile product UI.

The work combined polished visual direction with product UI needs for onboarding, profile, notifications, and member-facing interactions.

The goal was to give the experience a clear, premium feel while keeping screens usable and ready for high-fidelity review.

Contribution

Visual direction and mobile product surfaces.

01

Visual design

Created polished interface directions for a client-facing membership experience.

02

Mobile screens

Designed screens across onboarding, user console, profile, and notification moments.

03

Component expansion

Extended UI patterns so the experience could stay consistent across multiple sections.

04

Prototype support

Prepared high-fidelity assets for review, presentation, and interaction conversations.

Selected screens

Onboarding, profile, notifications, and activity screens.

SoMA onboarding screen
Onboarding entry point for the membership app experience.
SoMA profile screen
Profile screen focused on member information and account presentation.
SoMA notifications screen
Notification screen supporting member-facing updates and activity.
SoMA event detail screen
Event detail screen for member-facing programming, schedules, and activity information.

Outcome

A polished membership interface ready for review and iteration.

The final direction helped make the membership experience feel more cohesive across presentation, mobile screens, and reusable interface parts.

The project shows how visual craft and practical product UI can work together in a client-facing digital experience.

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